Frantically Looming

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The Rainbow Loom was invented in 2010 by Cheong Choon Ng of Michigan. Encouraged by his family, he invested $11,00 and went-a-mnufacturing in China.

What Cheong Choon Ng didn’t expect, was that absolutely nobody was interested in his invention, because no one had a fucking clue what the whole thing was about.


Cheong Choon Ng is now a very wealthy man, despite many impostor and inferior looming equipment coming out after his early market domination. I admire his insistence to succeed and his humbleness. He says, β€œMy family, especially my daughters, got to see how a simple idea could evolve into one of the most popular toys or crafts in the US. I think it is amazing.”

Why am I telling you this?

Because since December, we have been running our own Rainbow Looming Factory, churning out bracelets like some sort of Malaysian Sweat Shop. And when I say we, I of course mean Jack.

He has taken to looming like a man possessed. Hooking, twisting, admiring his handiwork, and of course SELLING THEM.

We were in the car the other day, Harry was watching Jack hook and twist and asked him how much he was selling the bracelet for. Jack told him, that for him, the price was $4.Β Harry asked me whether I thought it was worth it. Harry is cashed up at the moment as he has also started up a small business, Harry’s Dog Droppings Express, where he goes and cleans up people’s yards.

I looked at the bracelet and expressed my thoughts that it might be a tad over-priced. Heated haggling commenced, until I told both boys that if they were quiet for the rest of the trip, I would reward them with a Fruit Mentos.

Yesterday, Jack gave me the cash he had made from selling his bracelets. He wanted to reinvest back into his business. I was to search for something called A LOOPY LOOM, a device that would product a more complex bracelet. He also needed some camouflage bands, to incorporate the military look into his Autumn/Winter collection.


I schlepped around Macquarie Centre, going from shop to shop. They all shook their heads. I then let my fingers do the walking and called around. “Do you have any Loopy Looms?” I would ask, feeling slightly stupid. I had become a loopy loom hunter. And I was told, by each shop assistant who probably wielded thousands of calls such as my own, that they were out of stock.

So I came home, got onto eBay and spend Jack’s Capitol online. Expected delivery, Thursday.

Rainbow Loom Bands.

How many do you have currently residing in your vacuum cleaner?

  • seventiesbaby

    My youngest, Stefan, is mad for all things crafty. He is currently sporting a black and blue loomed number – his new craft love. When he’s not wearing it, he keeps it in his ‘treasure drawer’ which is full of kilometres of finger knitting which was his OBSESSION for months. His older brother is a fully fledged, 8 year old sports jock but even he got caught up in Stefan’s yarn frenzy and so the little one taught the big one and there they would both sit… finger knitting in front of the telly – with the little one laying his down every now and then to fix up a dropped stitch of his student. It was bizarre to watch!

  • Heidi D

    My sister gave my daughter a rainbow loom for christmas. She then very thoughtfully gave her 2 million more tiny little rubber bands when she did a trip to spotlight. I gave my daughter a plastic craft box with little sections to put the bands in, every time I see it the lid is open & bands are everywhere. I am on the lookout for something particularly special to give to my sister’s girls this year πŸ™‚

    • Alix Helps

      Can I recommend a drum kit? πŸ™‚

      • Dianne

        or tamborine – or recorder!

        • Chloe

          A friend once gave our little boy bath whistles… we retaliated with a set of hand bells. Revenge gifting is so much fun!

    • ….. a puppy.

      • Heidi D

        Brilliant idea πŸ™‚

  • Donna W

    Hmm, appears we’ve bought the inferior product. Only $9.99 from Lincraft !!!! πŸ™‚ That’s enough, for a fad that already appears to be fading fast for my 10year old.

    • I think looming addiction starts at about 7. Your ten year old might have beaten it xx

  • Show him a youtube tutorial on friendship bracelets. no nifty gadgets needed, cotton thread is 80 cents a piece and he could sell them for $8 a piece (apparently that is the current playground market rate)

    • Ash, do you want to come up with a marketing plan, and I will seek out distribution options x

      • I think we will need to meet to discuss this further. I propose a meeting over some dumplings πŸ™‚ xx

  • Deb

    My daughter is obsessed, I really should team her up with Jack. Is Loopy Loom a different thing from Rainbow Loom… I’m all loomed out.. I can’t keep up.

    • They are apparently quite different!

  • Miriam

    I’m really hoping the toilet systern O ring comes back into fashion again. Remember those black rubber bracelets? 80 cents from the plumbing shop and you were in high fashion my friend! Fluro versions are not the same. And I’m pretty sure I’ve seen Lara Bingle rock a few with her leather pants and fur coats…..

    • Yes! I remember them. You loaded up your arms and for strange marks x

  • Jennifer Smart

    It’s just hit my daughter’s school & is already causing issues with Yr 2 Entrepreneurs trying to charge hard cash for their efforts! – Up to $7 I’ve heard. But like all fads, this too will pass & be replaced by something equally annoying.

    • For $7 I would want at least one diamond involved x

  • I have absolutely no idea what you’re talking about but I admire your boys chutzpah for making an entrepreneurial living.

  • Bec

    We have one that’s so long they’re using it as a skipping rope. Ten year old still well into it as is six year old sister. Please let it end soon.

    • A SKIPPING ROPE! Wait until I plant that idea in his head. x

  • Lisa Barton-Collins

    Well done on having such enterprising offspring! We are not doing the loom in this house but now I have this earthworm to contend with: Here we go Looooopyyyyy Loooooom! Here we go Looooopy Lyyyyyyy!
    Thanks xxx

    • Lisa Barton-Collins

      Ear worm, not earthworm. Der autocorrect!

    • Thank LBC. I have it in my head now.

  • Pauline

    Oh lord, miss 5 is right into this also. It wouldn’t be so bad if we could work out the harder designs, but we are stuck on the beginners loom! Can Jack do some posts / videos for us?!

    • I see whether he can rustle up a tutorial x

      • Katie

        Jack so needs his own channel on YouTube !
        Pleeeeeaase Mum…..

  • michelle barrington

    I have threatened death to anyone who buys one of these for my daughter’s 6th birthday next week!!

    • Just accept the fact that it is going to happen x

  • Lisa Mckenzie

    Thank goodness none but I really admire Jack and Harry’s entrepreneurialism skills,one looming and one picking up poop good boys,I hope they make a avsolute fortune so they can but their mum something nice from Country Road xx

    • I like the way you think Lisa… x

  • We sell the Rainbow Loom at work. I can now tell which Mums are coming to the counter to ask if we have any left in stock. They get to “have you got..” I am able to answer before the finish the sentence.

    • Ok, so you know EXACTLY what I am talking about! x

  • Jen P

    I’ve got enough stray braces elastics from my 13 year old! Thank God my daughter hasn’t caught the rainbow loom bug. I don’t think my dyson would cope!

  • Rebecca Simunic

    Lincraft online still have the rainbow loom kits.

  • Alli @ ducks on the dam

    Never. Heard. Of. Them. Will not be showing them to miss 9 and 10. Ever.

  • sue

    We tried to buy some more bands on the weekend at Spotlight, only to be told they are sold out and wont have more in stock until March sometime. My daughter loves making them and her friend now does flower ones so of course you need more bands. I think it is a great thing for kids to do, and at least keeps them off the ipod for a while.

  • Kel

    I did a different kind of looming – made beanies galore while I was giving up the fags. I don’t have the fine motor for this new looming though.probably a good thing as the dogs have taken to eating wool.

  • There’s been a loom-athon happening at our place since my daughter was given a set for her birthday in December. On Australia Day we all sported matching red, white and blue bracelets and a request has been made for a set of neon bands, which of course I can’t find anywhere. And yep, there’s plenty in the vacuum cleaner!

  • My son was obsessed by these – for about one week. He gathered thousands of those little bands that are discarded throughout the house and threaten to choke my Schnoodle (not code). He then scoured every shop for a Loopy Loom. He made half a dozen and sold them at school then was told by the Principal to stop making kids spend their lunch money! Way to stop entrepreneurs!