How to spot a fake

I have been around the block a few times when it comes to all things blogging, and I pretty much have seen it all. The drama, the tantrums, full scale wars at times. And because I like to avoid confrontation and drama, I am pretty good at keeping my head down and chug along here bringing you the stories that I think you might find interesting. Doing this as a full time job for six years now, it has gotten a little tougher. I am not a natural hustler or a natural “entrepreneur” as everyone now claims to be, so I engage the services of an agency to deal with the deals. Because I like to put words on the page and that is about it.

Having said that, and as I believe to be suitably qualified so say, there is a new wave of influencers flooding the market. I can stop right now and tell you there is room for everyone, the social media space is limitless, but there is a trend coming across now that is so fake, it might as well be injected into your lips.

Mummy blogging in particular has become so dull.

Sits back in her chair and pours herself a stiff scotch and looks out the window, pondering the world.

she is going to say it……

Back in my day, say ten years ago or so, blogging was real. Real people writing real things and connecting with real audiences and just keeping things, well…. real. The blogging community was extraordinarily small but fiercely supportive and there were none of the big social media spats that happen now, which tend to end up on the pages of shit websites like The Daily Mail. The art of storytelling is getting quieter, as influencers now become celebrities and are newsworthy in their own right.

Me, for I am but a humble writer. I had a crack at television, enough to know that it was not my bag at all! I chip away at my craft, hoping that it gets better with every year that flys by, as I catch new accounts open and overnight become mega-bloggers in the space of months. A lot of these “successes” are due to bought followers and comment bots which leave comments such as “great work!” “you are beautiful” and the old “STUNNING!” and it makes my eyes roll back into my head and have a grand mal seizure. Huge numbers with no engagement. That is how you spot a fake. Fakers are also notorious at non-disclosure when it comes to paid work. I know this because quite often I am put on the same campaign as them. SHADY AF.

I am a relatively small blogger in the grand scheme of things. They even have a name for me! I am known as a micro influencer and one of those who are upending the traditional advertising model. I know that 90% of you here are female and 90% of you are Australian and 100% of you are not from a spam bot or followers factory. The big wigs at the cracker factory even have a tag line for this blog which is…. *clears throat*

Connecting women to a community to share life, from the serious to the ridiculous.

I suppose what I am trying to say is I miss the good old days of social media, where things were just that little bit grittier. Where one did not primp and preen for instagram to seek validation from strangers and you didn’t get judged if your toaster and kettle didn’t match. Or perhaps I would listen to American Author Edna Ferber when she said “Writers should be read and not seen, for rarely are they a winsome sight.”

remind me to make that bed OK?

Over to you!

When it comes to social media, do you sometimes get off your phone and realise how crap your life is?

Have you learnt to spot a fake?

  • Ahh, the good old days. I miss them too. We all knew each other, commented and meant it. Our lives were real. And they still are.

  • I think the fakers disillusioned many people into stopping. But I still enjoy spurting random words so until I stop enjoying it, I’m going to keep doing it.

  • I can’t stand fakers, not in real life or on SM. It’s funny because I haven’t blogged in weeks and I can’t figure out why? Maybe it’s because I don’t want to add to the bollocks that is already out there…. xxx

  • Dove

    Just wanted to say. I have that bag. Paid $40 for it. Do you thinks its a Hermes Kelly?

  • I only read in the good old days and I miss them too. But I am very glad there are a few of you good guys still around.

  • Where are all the story tellers Mrs Woog? The micro influences? Also where do I find the genuine ‘not at all influencers’ who just love to write? Like me? My readers are low in numbers but big on engagement (relatively speaking) and that’s how I like it. 99% of it is through Facebook. Save for a handful of bloggers who read my work and make genuine connections I struggle to find ‘my tribe’ when it comes to other online writers. It’s not for the lack of trying! Please tell me where to find more engaging story tellers like yourself, Pinky Poinker, Kooky Chic, Babymac, Have A Laugh On Me. A post on this would be super!

    • I like your thinking there Shauna! πŸ€—

      • Hi Sandra. I’m still looking forward to your Problogger wrap up, just quietly. That daily stalker? That’s me! πŸ˜‰

        • You’re a sweetheart Shauna. Been a bit crook and missing in action – again. Thanks for checking in with me you lovely stalker you. 😘

  • Catherine J Archer

    Hey Mrs W. A great read. You may remember that I did my PhD on mum bloggers and their interactions with PR and marketing people. It’s been a fascinating ride watching the changes as the years have rolled on…Now ‘blogging’ is seen by some as an old fashioned term (so 2012) , ‘influencers’ is the go…and the young and fashionable of Instagram command big bucks for one post. Meanwhile, academics go to conferences to talk about this brave new world and publish papers no one will probably read!

  • sydneyshopgirl

    Great read, Mrs Woog. I agree. I miss the old days when we were authentic voices, unique and different. There was a genuine excitement at writing and connecting rather than influencing. I still enjoy blogging and the relationships I’ve built through my blog. I know I’ll never be an influencer and that suits me fine.

    SSG xxx

  • GoddessMel

    Oh gawd yes – ‘influencers’ and f-ing Instagrammers! That is why I read blogs by people like you Woog, and Nikki and Smaggle and the real ladies living real lives. You all have very different lives and loves to me, but I follow you all for different reasons and enjoy every moment I spend with your hilarious and wonderful selves πŸ™‚

  • Thank you as always not only keeping it real but telling the truth.

  • Zoe

    I had to delete instagram when I realised I was tempted to buy things because…they would look good on instagram. Have never looked back! Agree with you completely, but think it’s a passing phase….

  • I consider myself a new blogger at 4 years old, it is defleating to see the “overnight rise of the mega blogger” often. I too have worked on the same campaigns as some of these and am appalled by the lack of disclosure. I take my work seriously, and while often disheartened by those mega bloggers, I prefer to stick with my integrity and hope that continues to engage my much smaller audience. Thank you for writing what is on my mind. 😊

  • I blog, and I had no idea Woogster that fake bloggers is an issue. You’re right, I just never noticed.

  • AA96726

    I have to say I do not feel like crap when I get off my phone, because I read your blog and about 4 others and you are all very real. I get off my phone and feel like I’ve had a coffee date with a friend. I love that. Thank you

  • shanny

    Gahhh I cannot stand influencers and fakes. They make my blood boil! Throw in mlm Instagrammers “thank you to my AMAZING company for this new opportunity and fabulous new range Rover!! #healthyliving #cleaneating #bestme” gag

  • Brava!

  • Tracey

    I don’t bother with the fake stuff. Ain’t nobody got time for that.

  • Cate Lawrence

    anyone who gets photos taken of themselves doing yoga on a beach gets unfollowed quick smart

    • You have to ask, who is taking these photos?