When the newsreader becomes the news

Over the past decade or so, the rise of celebrity culture has gone into complete overdrive. It seems we are searching constantly searching for the latest “it” person to lift up and celebrate. It is an interesting phenomena and one that I feel has a lot to do with reality television and the shift in the way we consume media. With media outlets springing up seemingly every week, there is a scramble for current content to fill websites and pages, to attract eyeballs, which than can be shown in powerpoint presentations to whipper-snappers working in media agencies, who buy the advertising space.

But yesterday, a bomb dropped that has shown that someone is quite cunning.

Of course I am talking about Lisa Wilkinson’s resignation from Channel 9 and her deflection over to a struggling Channel Ten, who must have searched under the front seat of the car, and checked the pockets of old jackets to come up with her pay packet. It has been a PR disaster for 9 and a total win for Ten and I think that Lisa Wilkinson is worth so much more than her former co-host. And I am going to tell you why.

Of course, her stance about equal pay cannot go un-noted. She has, in a matter of hours, become the poster women for insisting on closing the pay gap between the genders. But Channel Ten saw the worth in ponying up the pay, because they will get so much more than just her decades of experience across all media, both traditional and modern. Lisa has been in the business since she was 21 and has seemingly traversed the print, television and online landscape without faltering.


Well, my point is just that. Mine. So let me explain.

With longevity brings trust. And with such trust, well that makes your word worth something. At at the age of 57, Lisa Wilkinson is a tried and true trusted voice that we are all familiar with. She seamlessly works cleverly with brands, doing brilliant work with Canon and Women’s Weekly as well as being involved in so many charities including Barnardo’s, Breast Cancer Institute of Australia, National Breast Cancer Foundation, the Melanoma Institute, the Ingham Medical Research Institute, the Murdoch Children’s Research Institute, the Sydney Children’s Hospital Randwick, Adopt Change, Jamie Oliver’s Ministry of Food, The Big Issue and the Butterfly Foundation, which shows that she is empathic to those less fortunate than herself as well with generosity regarding her time and experience.

But back to the core business of television stations, that being advertising, let us look at a few facts. in 2017 there has been a growth in spend. $15.4 billion dollars now change hands every year to get brands messages across, and more of this is being spent in digital. (side note, WHERE DO I FIT IN YOU STINGY BASTARDS? I want a contract with an incontinence product!)

By adding Lisa Wilkinson to Channel Ten’s stable of talent, they have tapped into more than just her experience. They have tapped into a powerful market that spend more than other segments and interestingly enough, an audience that that grew up listening to Lisa Wilkinson, since the Dolly days.

From the Australian Securities and Investment Commission. Please excuse my totally rad graphic design skillz.


Not only will Lisa Wilkinson add gravitas to The Project on Channel Ten, she will also refresh the possibilities of becoming much more than a talking head for Channel Ten. While Channel Nine will be continued to be run by The Grand Old Boys Club, and a couple of Stefanovics, who certainly make the news more than they tell it.

What do you think of Lisa’s move?

Do you get paid less than your male colleagues?

I once got $5K less than my male colleague who started at the same time. Same qualifications. Same experience.

Apparently because he was engaged. And I wasn’t.




  • Donna

    Lisa is so much better than her co hosts. They were unskilled and unfunny. Good on her. Yes I’ve been paid less than male counter parts and derided for querying it. I voted with my feet but not all can do that. Looking forward to watching her.

    • I think she will bring something different to The Project. I hope she has a good break in between. You could not pay me enough to wake up at 3am every morning!

  • Jacqui

    I am currently writing a thesis on women having it all and the stats are staggering. The gender pay gap in Australia is around 24% for the corporate sector and we have only 9 female CEOs of publicly listed companies. Women still do the bulk of the child-rearing and household chores. A lot of what goes in terms of family friendly policies is tokenism I think. We have so far to go. BUT I love that Lisa has taken a stand. We need more women like Lisa to call it out. Boys Club be gone!!!!!!

  • Heidi D

    channel 10 made a good move in snapping up Lisa Wilkinson. Personally if I hear about a news item I check facts with a source I feel I can trust to tell it like it is. Some people just feel more trustworthy. I think Lisa will be this trusted source for a lot of people which can only be a good thing for channel 10 ratings. When things pop up on facebook & I want to check out the facts my first thought will quite often be …. I wonder if Mrs Woog has said anything about this …. & I pop over & check, again this is me looking to a source that I trust to give a balanced, truthful account of facts.

  • michelle barrington

    So glad she has jumped ship. I really like her but couldn’t stand her co host on Nine. Will be interested to see how she fits into the team on the Project. Thankfully I work for a company where there is no disparity in pay between genders.

  • I love The Project. Love Lisa (and yes, since Dolly!). Cannot wait to see what comes next.

  • Tracey

    I do get paid slightly less than my male colleagues but my boss (a woman) is doing her best to fix that for me. I appreciate her mightily. I think Lisa’s move is brilliant.

  • Barb Fisher

    Go Lisa! This is brilliant for all women. She’s made a stand, and made it publicly. She put in a solid ten years on the Today Show, so can’t be called flimsy or cash grabbling – she earned her position and deserved to be paid as much as any equivalent co-host. I’m interested to see how the dynamics will work on The Project. I’m pleased for Channel Ten, this is just what they need.

  • So well articulated Mrs Woog. You have said what I’ve been thinking so much better than I could have put into words. Channel Nine stuffed up big time. Lisa Wilkinson is a respected journalist, presenter, wife and Mum – and you can’t put on a price on that respect. I may not have been a fan of the Today Show format, but I’ve always admired Lisa’s hard work, longevity, and morals. Good for her on making a stand – not just for herself but for other women. I read a ‘story’ basically rehashing her daughter’s proud posts about her Mum today, and I thought there’s one young woman she’s leading the way for right there.

  • CC

    Ch ten no longer buying The Simpsons would free up a bit of cash.

  • dove

    BOOM. You just hit the nail on the head so goodly that it went right through that piece of wood!

  • I think it’s a great move by Lisa, but I don’t know if it’s fair to bag Karl about the situation. His personality is a MASSIVE part of their success and it’s not his fault Channel 9 won’t pay her the same as him.

    Channel 9’s loss, but not his doing.

  • Tracey

    Well I’ve been thinking about this, it all sounds a little too perfect. If everything being reported is true then these negotiations have been going on for 6 months or more, but clearly she had a backup plan to take the job at Chanel 10, she didn’t just make that decision on Monday afternoon to throw in her job with nothing to go to. The girl cheer squad are going wild for the equality debate but for most of us the reality is we cant walk away or straight into another job. Pay the right person the right amount of money for their skills, knowledge and experience.