Is Instagram killing Blogging?

I started blogging back in 2008 because I had a baby and a toddler and was slowly going a little bit bonkers. Like, I swear, if the Seventh Day Adventists knocked on my door, I was sorely tempted to invite them in, make them a coffee and invite them to sit down and have a chat, such was my need for human connection.

There was this thing called Facebook, which had been around for a few years by then, but I didn’t understand it so I didn’t jump on board. I had met another Mum who lived a few doors down, and most Fridays we would drink a gin and tonic in either of our backyards and talk about being bored and a bit lonely. Another friend of mine, Louise Bell, had just started an interiors blog called Table Tonic, which has since gone on to become a crazy successful business, suggested that I might consider starting my own. And then I watched Julie and Julia and made a pact to myself to write a little something every day on a blog, which I named WoogsWorld, which was a nod to the cult classic Wayne’s World.

Nine years ago If you had told me that this little space of cyber would become my livelihood, I would have smacked you over the back of the head with a bag of goon. Warm goon. Fruity lexia to be exact.

But so much has changed since back in the good old days, where there were just a handful of personal or “mummy” bloggers were about. We will knew each other, went through struggles together, celebrated and commiserated together. It was a time off innocence until the word monetisation appeared. Brands cottoned on that there was a new advertising model emerging and so about five years ago, I decided to go pro and see what would happen.

And in that time, a whole heap of new social media platforms would spring up.

2006 – Twitter

2010 – Pinterest and Instagram

2011 – Snapchat

In 2012, Facebook founder Mark Zuckerberg bought Instagram for One Billion Dollars. Since then, Instagram boasts 800 million active users. The most popular user on Instagram? Selena Gomez who has 130 million followers.

Many bloggers who started out writing and sharing stories, have gone on to abandon their blogs in favour of becoming “Instagram Famous” and while there are horses for courses and all that jazz, it often makes me think is this the beginning of the end of blogging? Do we not have the attention span to sit down and read words, instead turning to an app, while scrolling through and hitting a heart button on things we “like”. Don’t get me wrong! I am an occasional Instagram user and follow some hilarious and ironic accounts, but in other ways, it makes me a little sad, not to mention sometimes a little depressed that my life looks nothing like those whose towels match.

New York University professor Adam Alter shares his findings about Instagram.

The minute you take a drug, drink alcohol, smoke a cigarette if those are your poison, when you get a like on social media, all of those experiences produce dopamine, which is a chemical that’s associated with pleasure.

When someone likes an Instagram post, or any content that you share, it’s a little bit like taking a drug. As far as your brain is concerned, it’s a very similar experience. Now the reason why is because it’s not guaranteed that you’re going to get likes on your posts. And it’s the unpredictability of that process that makes it so addictive. If you knew that every time you posted something you’d get a 100 likes, it would become boring really fast.

One of the problems with Instagram is that everyone presents the very best versions of their lives. So you can curate Instagram, you can take a 100,000 shots if you want to before you actually share anything. What that means is, every time you look at someone’s feed, you’re getting only the very best aspects of their lives, which makes you feel like your life, in comparison with all its messiness, probably isn’t as good. Seeing the best version of everyone else’s life makes you feel deprived.


Storytelling has been around since Jesus played half back for Nazareth and I know that it is not going anywhere in a hurry. I have no idea what Snapchat is and I have little interest in learning about it. I cannot see the point of Pinterest. I jump onto Twitter when I am feeling brave because it can be a little like a bar-room brawl but my favourite place will always be blogging. It gets under your skin, and becomes a habit a little bit like brushing your teeth. And while I still jump on Instagram to share photos of my laundry and my dirty kitchen, it is storytelling that will always have my heart.

Do you still read blogs? (Yes, I am aware of the irony?

Or have you switched over to Instagram?

Please feel free to leave the handle of some of your favourite funny Grammers!