Pantone Colour of the Year 2019

It is that time of year again folks, and I know that you hang out for this annual post about the Pantone Colour of the Year! But before we get into it, I have to ask, who is Pantone and what makes them in charge of colour, particularly the heady trials and tribulations of actually choosing a colour so that K-Mart can race over to their Bangladeshi Factories and churn out cushions and throw rugs to reflect this trend.

Established in the 1950’s in New York, it began out as a printing company. They came up with some colour matching scheme,  but if I can be brutally honest, the rest of the story is quite technical and boring and as I nodded off trying to do my research and mould it into entertaining phrases, I failed. It is dull (for me anyway and I have blue cushions and have done so for a while now.) Personally my favourite colour is green and the last time it was a COLOUR OF THE YEAR was only 2 years ago and it was a gross bright green called GREENERY.

But this year, the Pantone Colour of the Year is….

Personally, I think that it is great that they called it Living Coral, because Dead Coral is not very marketable. Puce?

But back to Living Coral! Companies will blindly follow this advice and produce plenty of products in this colour that will start popping up in influencers and in the shops. And to me, my mind goes straight back to the style decade that was the 1980’s!

So, Pantone, why did you choose Living Coral as next years must have hue?

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.

Ahem…. get your hand of it Darryl

Now colour, like art and fashion, is totally subjective to the individual. Living Coral does not encourage lighthearted activity for me, but it does encourage nausea and migraines. It does not symbolise my innate need for optimism and joyful pursuits, but it does want to make me draw all the curtains and lay in a dark room.

For me, Living Coral is not a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media, but mainly because I have no fucking idea what that sentence even means!

Living Coral. Will it be making an appearance in your life, body, face and soft furnishing next year?